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KakaoTalk Mission-Based Emoticons

KakaoTalk Mission-Based Emoticons

To use the mission-based emoticon distribution feature, prior consultation with the Kakao Games business PM is required.

 

 


What is a Mission-Based Emoticon?

  • A service that rewards KakaoTalk emoticons to users upon completing in-game missions.

    • Emoticons: Emoticons created directly by the advertiser.

  • This feature can be used not only to attract new and existing users but also for increasing Daily Active Users (DAU), large-scale updates, and promotional activities to boost sales.

  • Various conditions can be set, such as creating a new character, completing a tutorial, reaching a certain level, or inviting friends.

  • Emoticons are immediately distributed to users once they complete the defined missions in the game

Conditions for Using Mission-Based Emoticons

  • Mission-based emoticons can only be used by partners who have undergone prior consultation.

 

 

Mission-Based Emoticon Distribution Process

 

 

no

Task Description

 Responsibility

no

Task Description

 Responsibility

1

Manage mission-based emoticon slots

Kakao Games Marketing Team

2

Review and manage emoticons selected monthly from strategic slots

Kakao Games Marketing Team

3

Provide basic information related to mission-based emoticon execution to the marketing team

  • type of emoticons, distribution conditions, execution date

Kakao Games Business PM

4

Create a thread for the execution emoticons in the Ad Booking Azit (Advertising + Game)

Kakao Games Marketing Team

5

Register assets related to the mission-based emoticons

  • product zip, PSD zip, digital item_info document

Kakao Games Marketing Team

6

Proceed with MIDAS booking and asset review based on the provided information

Kakao Games Marketing Team

7

Issue 'Event Code' for mission-based development integration

  • Event code: kakaoRewardApiKey

Kakao

8

Provide the issued 'Event Code' to the Business PM

Kakao Games Marketing Team

9

Provide the 'Event Code' information to the developer

Kakao Games Business PM

10

Proceed with development integration work for the mission-based emoticon distribution

  • Integration Guide : 29.1. Server API Example (/talk)

Game Developer

Important Considerations During Development

  • Event Code

    • Provided by the Kakao Games Business PM.

    • The event code key is defined as 'kakaoRewardApiKey' in the development integration guide.

  • Testing Emoticon Distribution

    • When calling the reward distribution API, it is verified by the 'Authorization' key to identify test users.

    • CASE 1. Receiving Test Message via KakaoTalk

      • Before Campaign Start: When the Kakao review for the campaign is not yet completed

    • CASE 2. Receiving "NOT_ENOUGH_BUDGET" Response Only

      • Before Campaign Start: After passing the Kakao review and calling the test emoticon distribution.

      • During Campaign: When the pre-set budget is actually exhausted.

      • After Campaign End: When requesting emoticon distribution after the campaign has ended

  • Error Code Reference:

    • 29.1. Server API Example (/talk)

       > detail_code / msg

  • Handling Rewards for Users Who Complete Missions Before the Event Starts

    • Ex) The game opens at 11:00 AM, and users complete missions, but the emoticon distribution event starts at 2:00 PM.

    • To minimize the possibility of customer support inquiries, the following is recommended:

      • Before the event starts, collect information on users who meet the event conditions in the game, and process and distribute rewards collectively once the event begins.

      • Disable the "Receive Emoticon" button in the game client until the event starts

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